You are Invited to Stop by Booth 2096
to See the First Publication Created
for the Newly Diagnosed Patient.

Today, some 500,000 cancer patients are being armed with a unique new resource to fight cancer and advocate for their return to health.

The newly released guide, Patient Resource: A Cancer Treatment and Facilities Guide for Patients and Their Families, is making its way into Oncologist's offices around the country and is free to their patients. The guide is unlike any other information resource available to cancer patients. It’s considered to be the only single-source, user-friendly comprehensive treatment guide available.

Balch says the movement known as “patient advocacy” or “self-advocacy” traces it roots to the mid 1990’s, and is largely the result of society’s proactive approach to wellness and available information on the Internet. Concurrent with this national movement is the aging Baby Boomer generation. Because cancer is a disease of aging, 77 percent of new diagnoses are among people 55 and older – the Baby Boomers.

“The Baby Boomer generation are the new ‘cancer consumers’ and they are rewriting the rules of how they enter the medical marketplace. Much as they have lived the rest of their healthy lives, Boomers are relying on their considerable intellect, assets and influence to navigate themselves through cancer treatment,” says Balch. “We’re seeing a real collaborative effort between patients and their medical team.”

The goal of Patient Resource Publishing is to empower people who are suffering with life-altering diseases by giving them the most comprehensive and up-to-date guide to treatment and facilities for their disease in a single, quality publication.