MEDIA ADVISORY

STOP!
If you are an editor or reporter working on a story for October's Breast Cancer Awareness Month, here's a valuable new resource for your story!

WHAT: Patient Resource, the first-ever national consumer cancer guide

WHERE: For a media copy, see below for contact information. For consumers: the directory is FREE in oncology offices across the U.S., or by visiting www.PatientResource.net and at www.Amazon.com.

WHY IT’S SO IMPORTANT: Baby Boomer females are now receiving their own cancer diagnoses. This year alone, 1.5 million Americans will be diagnosed with this devastating disease.

The key to fighting back is access to information.

QUOTE: Medical Editor Charles M. Balch, MD has this to say:

“I truly believe that an informed and educated cancer patient will find a way to get the best care...and live better and longer.”

PATIENT RESOURCE CANCER GUIDE'S CONTENT INCLUDES:

• The importance of choosing the correct initial treatment
• How to find the best treatment facilities in the U.S.
• How to locate the top specialists for individual types of cancer
• The importance of getting a second and even a third opinion
• How to locate and participate in clinical drug trials
• How to manage financial issues, including the insurance maze

With more than 1,400 cancer treatment facilities in the U.S., Patient Resource lists them all, with contact information for each, including phone numbers, city, state and Web sites. This cross-reference allows patients and their families to focus their search specific to their own cancer type and region, thus saving valuable time. The guide also explains the differences between National Cancer Institute (NCI) and American College of Surgeons (ACS) designated cancer centers. The upcoming 2008 edition will also include content on cancer prevention tips for family and friends.

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LOOKING FOR MORE INFORMATION?
Contact: Betsy Donnelly at BDonnelly@PatientResource.net
or call 913.236.7757.