NEWS RELEASE  
   

For Immediate Release
January 8, 2008

Contact: Betsy Donnelly
Phone: (913)236-7757
Email: BDonnelly@PatientResource.net
   

Patient Resource Cancer Guide
Reaches Major Milestones in Record Time

Just Eight Months Since Launch, Publication Sprints Past Long-Range Goals

(Kansas City, MO) The word “milestone” traces its roots back to the Roman Empire, and were actually numbered stone obelisks developed by road builders of the day. Their purpose was two fold: To reassure travelers that the proper path was being followed and to indicate distance traveled or distance yet remaining.

That same word is in wide use today, but with an entirely different meaning. A milestone now represents a significant event, achievement made, or turning point in life.

Patient Resource Cancer Guide, after just eight months in national circulation, can claim some impressive milestones using both of these meanings.

“We knew we were on the right path when we launched,” according to founder Linette Atwood. “But I could never have imagined the distance we’ve come in such a short time.”

The cancer guide made its debut in April 2007 as the first ever publication of its kind: a direct to patient educational tool, allowing cancer patients and their families access to vital information in making informed medical decisions about treatment.

Along the way, company officials point out the following milestones for their inaugural edition:

  • April 2007: 500,000 issues printed and shipped to more than 6,000 oncology offices and treatment facilities across the country. This 128 page, full color publication made available free of charge to cancer patients and their families.

  • May 2007: Patient Resource Medical Editor (and former ASCO President) Dr. Charles M. Balch honored at ASCO industry meeting with lifetime achievement award. ASCO’s People Living With Cancer partners with Patient Resource to provide ongoing content, counsel.

  • June 2007: National press is told that Patient Resource heralds in a new era of patient advocacy among Baby Boomers. Dr. Balch is quoted as saying that he believes “…an informed and educated cancer patient will find a way to get the best care…..and live better and longer.” This represents an unprecedented view on health and healing in America.

  • July 2007: Hundreds of people on the front-lines of cancer – medical professionals, patients and caregivers alike – write to extol the value of the guide in their own lives, and express continued support for the publication. Ranging from informational to inspirational to irreplaceable, these unsolicited testimonials fuel plans for a 2008 edition.

  • August 2007: Plans unveiled for 2008 edition of Patient Resource, expanding content to include in-depth information on latest cancer therapy innovations such as vaccines and genetic testing, pediatric cancers, cancer pain, financial assistance, new clinical trials and more.

  • September 2007: Linette Atwood interviewed by national press on the origins of the guide – including her own cancer journey. Coverage appears in national magazines such as MORE, Glamour and Ms. Fitness Magazine, along with Martha Stewart Radio and Bott Radio Network.

  • October 2007: Retail bookstore distribution announced from Barnes & Noble, Borders, B.Dalton and others now carrying Patient Resource across the country.

  • November 2007: Prestigious Board of Advisors assembled to steer Patient Resource’s new publications and programs into 2008. Members include well-known names from business and industry, opinion leaders from non-profit organizations, and highly respected medical doctors from the nation’s leading cancer treatment facilities.

  • December 2007: Patient Resource marketed as a “Customer Favorite” in more than 800 Barnes & Nobles bookstores across the country, with special end aisle display for easy customer access.

With January now here, things don’t seem to be slowing down in the New Year.

“We’re still taking orders for our current guide, and easily able to meet the continuing demand,” Atwood said. “It’s been an incredible debut, and we see an even brighter future ahead – not just for the guide itself, but for the millions of cancer patients and their loved ones we’re able to reach.”

Atwood anticipates the availability of the 2008 edition in early spring.

For more information, log on to www.PatientResource.net.

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Patient Resource Publishing
6531 North National Drive • Parkville, MO • PHONE (816) 584-8227 FAX (712) 643-2207
www.patientresource.net