NEWS RELEASE

 

 

 

For Immediate Release
May 16, 2007

Contact: Betsy Donnelly
Phone: (913)236-7757
Email: BDonnelly@PatientResource.net

 

 

Educational Tool Provides New Collaboration Between Doctor, Patient

Free Cancer Guide Available at 6,000 Medical Offices Around the Country


(Kansas City) Doctors across the country have an invaluable new weapon in the war against cancer. For the first time ever, a direct-to-patient educational tool known as Patient Resource is forging a never before seen collaboration between physician and patient.

Formally titled Patient Resource: A Cancer Treatment and Facilities Guide for Patients and Their Families, this 128 page publication is available free of charge at 6,000 doctor’s offices and oncology clinics across the country.

Under the editorial guidance of nationally renown oncologist and John’s Hopkins associate Charles Balch, M.D., the new Patient Resource cancer guide is creating order out of chaos for cancer patients filled with uncertainty.

“This is the first time in my career as an oncologist that cancer patients can walk away from a doctor’s appointment fully armed with such must-have information,” says Balch. “This guide is cancer’s equivalent to the World Book Encyclopedia.”

Further, added Balch, this is the first time doctors have had access to such meaningful patient educational tools at absolutely no cost. The 2007 edition of Patient Resource had an initial press run of 500,000 copies.

According to Balch, often the shock of a cancer diagnosis leaves patients bewildered and numb, unable to decide where to go, who to see, or what to consider when charting their course for treatment and cure. This new cancer resource contains everything imaginable from cover to cover. It was designed from a cancer patient’s viewpoint – and that’s exactly what its founder, whose own family was ravaged by the disease, wanted.

“Nobody should go through what my family went through,” says Patient Resource Founder Linette Atwood. “From the time my husband was first diagnosed with leukemia, we didn’t know where to turn or what to do next. That was a terrifying time and we wasted many months and years researching what we could have learned in hours by accessing Patient Resource.”

Ultimately, Atwood’s husband, father and sister lost their lives to cancer. But she believes they might have had a fighting chance if they had been armed with the resources available in this new cancer directory. Later, both Linette and her mother were also diagnosed with breast cancer, and both are fortunate to call themselves survivors.

Today, millions of men, women and children are battling cancer. Growing numbers of these are following a national trend in self-advocacy, determined to find the cancer resources that best serve their needs. The new Patient Resource cancer guide is unlike any other information resource available to cancer patients today. It’s considered to be the only single-source, user-friendly comprehensive treatment guide available to those in need.

“I truly believe that an informed and educated cancer patient will find a way to get the best care…..and live better and longer,” says Patient Resource Medical Editor Charles Balch, M.D.

In a departure from less informative cancer material, Patient Resource provides a heavy dose of hope and inspiration through survivor stories. The publication features nearly a dozen survivor stories from a wide spectrum of cancers, including liver, lymphoma, breast, brain, childhood cancer and others.

The guide also features comprehensive directory and contact information for medical specialists, treatments, clinics, terminology and clinical trials. It even provides patients with tips for navigating the insurance maze and explains the importance of second and third opinions.

The new Patient Resource guide is available to patients at their local oncology office or cancer clinic nationwide. It can also be ordered online at www.patientresource.net.</

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For more information or to schedule an interview, please email Betsy Donnelly at BDonnelly@PatientResource.net or call 913.236.7757.

 


Patient Resource Publishing
6531 North National DriveParkville, MO • PHONE (816) 584-8227 FAX (712) 643-2207
www.patientresource.net